About Me

My relationship with visual storytelling began at eight years old, staging photoshoots in my imagination long before I understood what it meant to be a photographer. That early instinct to create, direct, and capture evolved through formal training in cinema and visual communication, where I developed a deep understanding of visual psychology and the mechanics of how we see. After working in advertising agencies, I pursued specialized training in fashion photography at Ron Kedmi's School of Photography, followed by an assistantship under Kedmi himself-a formative period that shaped my technical foundation and professional rigor. I later specialized in art direction with Tal Kleinbot, refining my ability to construct complete visual narratives. Since then, I've built an independent practice centered on artistic and fashion photography, with work published in magazines across Israel and internationally.

My visual language is defined by reduction. I strip away everything that doesn't serve the core idea-clean backgrounds, empty space, singular focus. This approach stems from a personal need for clarity; I process the world better when noise is removed, when communication is direct. That same principle guides my work: I'm drawn to faces and bodies that tell a story on their own, often finding my subjects in coffee shop lines, at bus stops, on Instagram-anywhere my eye catches someone compelling. Most have no modeling experience. I transform them into collaborators, building images that feel intimate, unapologetic, and emotionally charged. Whether working on a fashion editorial or a deeply personal project, the method remains the same: start from something internal, something I need to explore, and construct it with intention, contrast, and an uncompromising eye for what must stay and what must go.

Publications: 
•17:23 Magazine (Ukraine) - Cover & Editorial Photography, 2024
•Cake Magazine (Germany) - Editorial Photography, 2024
•Maariv Magazine (Israel) - Cover & Editorial Photography, 2024
•LaIsha Magazine (Israel) -Editorial Photography, 2024 
•Vida Magazine (France) -Editorial Photography, 2025 
•HUNTER Magazine (New York) - Editorial Photography, 2025 
•FIGI Magazine (Milan) - Editorial Photography, 2025 
•STYLECRUZE Magazine (Tokyo) - Editorial Photography, 2025
•Yedioth Ahronoth (Israel) - Documentary photography, 2025
•Sainteight Magazine (Germany) - Editorial Photography, 2025